You know that 10 or 20 pounds that you just can’t seem to lose? You do the right thing — eat kale or log time on the StairMaster — but the weight clings. You feel powerless.
It’s like that with our energy bills, too. Eighty-nine percent of us think we’re not using as much energy as we did five years ago, and almost one-half of us think our homes are energy efficient. But 59% also say our energy bills have gone up, according to consumer research by the Shelton Group, a marketing and advertising agency that specializes in energy-efficiency issues.